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Logistics & Telematics 2023

BlueLion GPS Tracker

A consumer-friendly GPS tracker with companion mobile apps for vehicles, valuables, and people on the move.

Client
Asset-tracking startup
Industry
Logistics & Telematics
BlueLion GPS tracker hardware and mobile app

The challenge

Existing trackers were either enterprise-priced and complicated, or cheap and unreliable. The client wanted a product that hit a consumer price point without compromising on positioning accuracy, battery life, or app polish.

Our approach

We co-designed firmware on a low-power cellular module with adaptive reporting (slow when stationary, dense when moving), built native iOS and Android apps with live tracking and geofencing, and implemented a backend that ingests positions at scale and exposes a clean REST API.

The outcome

The product launched on schedule with first-pass App Store and Play Store approval, real-time positioning under five seconds end-to-end, and battery life that comfortably exceeded the spec sheet.

Position latency
<5s end-to-end
App store reviews
Approved on first submit
Battery
Exceeded spec

Project showcased with permission. Some implementation details have been generalized for confidentiality. Where indicated, work was delivered in collaboration with partner engineering teams.

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